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Prime Minister Narendra Modi’s flagship monthly radio programme was aired for the first time on October 3, 2014
The 100th episode of ‘Mann Ki Baat’ will be broadcast live at the United Nations headquarters in New York on Sunday.
“Get ready for a historic moment as the 100th episode of PM Modi’s ‘Mann Ki Baat’ is set to go live on April 30th in the Trusteeship Council Chamber at @UN HQ!” the Permanent Mission of India to the UN said in a tweet.
“#MannKiBaat has become a monthly national tradition, inspiring millions to participate in India’s development journey,” the Permanent Mission said.
The Consulate General of India in New York, along with community organisations, is also hosting the broadcast of the 100th episode of 'Mann Ki Baat' for members of the Indian-American and diaspora community in New Jersey during a special event at 1:30 am Sunday.
"Don't miss #MannKiBaatAt100 at 0130 hrs EST on April 30th, 2023! Let us celebrate the landmark 100th episode of #MannKiBaat as Hon'ble @PMOIndia connects with Indians, India.
Prime Minister Modi’s flagship ‘Mann Ki Baat’ will complete 100 episodes on April 30; it was aired for the first time on October 3, 2014.
In the meanwhile, a sizable number of media persons in India feel that ‘Mann Ki Baat,’ Prime Minister Narendra Modi’s monthly radio programme has played a significant role in introducing the real Bharat to the countrymen, said a study conducted by the Indian Institute of Mass Communication.
“76% of the Indian media persons feel that ‘Mann ki Baat’ has emerged as a platform, which introduces grass roots innovators working selflessly to ensure a significant difference in the lives of people living in remote areas of India,” said the IIMC study.
The study was conducted by the Outreach Department of the Institute between April 12 and 25, 2023. A total of 890 persons associated with the media—media persons, media faculty, media researchers and media students—from 116 media houses, academic institutions and universities across the country participated in the study. Of these, 326 were women and 564 were men. 66% of the respondents were between the age group of 18 and 25 years.
According to the respondents, ‘Knowledge about the Country’ and ‘PM’s Vision about the Country’ are the two important reasons which motivate them to listen to the programme.
When the respondents were asked how they listen to the programme if they miss any episode, 63% said they prefer YouTube over the other mediums. 76% of the respondents feel that they are a participant in the democratic process by listening to PM Modi on various issues in ‘Mann Ki Baat’.
The study also tried to understand which issue discussed by the Prime Minister in ‘Mann Ki Baat’ influenced the people’s most. In response, 40% of respondents mentioned ‘education’, while 26% said ‘information about grass roots innovators’ as the most influential topic.
The study also tried to understand with whom the people share information about the topics discussed in ‘Mann Ki Baat.’
32% respondents said they share their thoughts on the issues discussed in the programme with their family members, while 29% people said they discuss the topics with their friends and colleagues.
Another interesting fact that emerged in the study was that 12% people use radio, 15% television and 37% use Internet based platforms to listen to ‘Mann Ki Baat’.
“Get ready for a historic moment as the 100th episode of PM Modi’s ‘Mann Ki Baat’ is set to go live on April 30th in the Trusteeship Council Chamber at @UN HQ!” the Permanent Mission of India to the UN said in a tweet.
“#MannKiBaat has become a monthly national tradition, inspiring millions to participate in India’s development journey,” the Permanent Mission said.
The Consulate General of India in New York, along with community organisations, is also hosting the broadcast of the 100th episode of 'Mann Ki Baat' for members of the Indian-American and diaspora community in New Jersey during a special event at 1:30 am Sunday.
"Don't miss #MannKiBaatAt100 at 0130 hrs EST on April 30th, 2023! Let us celebrate the landmark 100th episode of #MannKiBaat as Hon'ble @PMOIndia connects with Indians, India.
Prime Minister Modi’s flagship ‘Mann Ki Baat’ will complete 100 episodes on April 30; it was aired for the first time on October 3, 2014.
In the meanwhile, a sizable number of media persons in India feel that ‘Mann Ki Baat,’ Prime Minister Narendra Modi’s monthly radio programme has played a significant role in introducing the real Bharat to the countrymen, said a study conducted by the Indian Institute of Mass Communication.
“76% of the Indian media persons feel that ‘Mann ki Baat’ has emerged as a platform, which introduces grass roots innovators working selflessly to ensure a significant difference in the lives of people living in remote areas of India,” said the IIMC study.
The study was conducted by the Outreach Department of the Institute between April 12 and 25, 2023. A total of 890 persons associated with the media—media persons, media faculty, media researchers and media students—from 116 media houses, academic institutions and universities across the country participated in the study. Of these, 326 were women and 564 were men. 66% of the respondents were between the age group of 18 and 25 years.
According to the respondents, ‘Knowledge about the Country’ and ‘PM’s Vision about the Country’ are the two important reasons which motivate them to listen to the programme.
When the respondents were asked how they listen to the programme if they miss any episode, 63% said they prefer YouTube over the other mediums. 76% of the respondents feel that they are a participant in the democratic process by listening to PM Modi on various issues in ‘Mann Ki Baat’.
The study also tried to understand which issue discussed by the Prime Minister in ‘Mann Ki Baat’ influenced the people’s most. In response, 40% of respondents mentioned ‘education’, while 26% said ‘information about grass roots innovators’ as the most influential topic.
The study also tried to understand with whom the people share information about the topics discussed in ‘Mann Ki Baat.’
32% respondents said they share their thoughts on the issues discussed in the programme with their family members, while 29% people said they discuss the topics with their friends and colleagues.
Another interesting fact that emerged in the study was that 12% people use radio, 15% television and 37% use Internet based platforms to listen to ‘Mann Ki Baat’.
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